• The Business Idea
• Major Products and Services
• Ownership Structure
• Strengthes and Weaknesses
• Long and Shorthort-Term Goals

Marketing Plan (Our Products)

• Description of Marketing Activities
• Description of Resources Needed
• Schedule of Marketing Activities
• The Products Sold/Manufactured

Customer Analysis (Our Policies)

• Description of Customers
• Location, Number, and Resources of Customers
• Sales Forecasts

Operations Plan (About Us)

• Organization of the Company
• Description of Major Operations
• Analysis of Resources Needed
• Human Resource Plans

Financial Plan

• Start-up Costs
• Long and Short-term Financial Needs
• Source of Financing
• Budgets and Financial Statements